Welcome!
I’m a Digital Product Designer looking to get projects under my belt and flex my design muscles. As a former Video Game Designer & Creative Director for over a decade, I’m passionate about bringing joy to users and alleviating frustration!
If you’re looking for a digital product designer with a track record of building engaging user experiences in fast-paced collaborative teams...
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About
Working in video games for over a decade taught me that successful design doesn’t lose sight of who the audience is, what problems they need solving, and how best to solve them - with empathy for both the users and the solution builders.
As a Digital Product Designer I have a dogged focus on user needs, a passionate drive for creative problem solving, and a keen understanding of how products get built (and the people who build them).
Experience
Product Design (incl. UX/UI) @ Experience Haus
Creative Director @ Yager
Senior Game Designer @ Yager
Senior Systems Designer @ Improbable
Case Studies
Alliance Fitness
Personal Project
Coach-run Fitness Platform with a modern UX - built to maximize the relationship between coach and client
Saphe
Experience Haus Product Design Coursework
The Home & Beauty experience of a wellness platform for managing allergy & dietary safety. A design direction of empowering users with important tools for managing their risk.
MTG Deck Manager
Personal Project
An AI-coded tool for managing a complex database of Magic the Gathering cards, integrated into a leading platform’s structure & design system.
Historic Game Design & Leadership Work
Video Games were my original passion and I dedicated much of my early career to building exciting, innovative, entertainment experiences on a range of platforms from PC to Mobile to Web,
Apart from the focus on pure entertainment, Video Games have a lot of overlap with Digital Products. Both share the importance of users understanding the value proposition and being compelled to reach it.
At the same time, product management and strategy are often overlooked and the result is a team which is unable to reach their potential and deliver what they promise to their users.
I was responsible for project ideation, pitching, and prototyping early projects as well as leading collaborative creative teams through the uncertain early periods of a product’s lifecycle. Building a healthy, sustainable team culture and encouraging collaboration between all disciplines on complex projects was fulfilling and important work that I’m very proud of.
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